Living - Luxury Real Estate

Led the creative strategy and art direction for the full rebranding and repositioning of Living, curating and managing a multidisciplinary team of designers, developers, copywriters, photographers, and event producers.

• Directed the creation of a new brand identity, including logotype refresh, visual system, and campaign language.

• Created custom brand illustrations and editorial visuals for digital and print.

• Oversaw the design and UX of the new website, ensuring brand alignment and storytelling clarity.

• Designed, conceptualized, and produced high-end event experiences, including Polo Barcelona and Godo, merging real estate with art-gallery aesthetics.

• Managed all event assets and creative activations, including branded books, murals, and live sketching installations.