LABY

Led the full rebranding of LABY, shaping its visual identity, digital presence, and environmental branding to create a cohesive and engaging brand experience, while curating, coordinating, and supervising the production team throughout the process.

• Designed and implemented the rebranding, from concept through execution.

• Developed digital and print assets across multiple platforms, ensuring brand consistency.

• Produced exclusive brand illustrations to reinforce LABY’s visual identity and communication.

• Designed the new website and additional landing pages

• Directed and coordinated production of brand photography and motion assets.

• Managed the website development process, aligning UX/UI with creative direction.

• Created retail space branding and environmental signalization, elevating the physical brand experience.

• Oversaw creative direction, ensuring a consistent and unified visual language.

• Produced campaign visuals and communication materials for both internal and external use.